those are wings on the back of a Smart! Fashion designer Jeremy Scott was let loose on the EV version of the ForTwo in 2012. Famous for his use of a wing motif across his fashion designs, Scott didn’t hold back
it’s a fashion accessory on four wheels. Car manufacturers are well aware of this and have been catering for the tastes of style-conscious buyers for decades.
One of the easiest ways for car companies to inject some chic into their products is a tie-up with an expert in the field, be it a fashion brand or retailer. Special editions and one-offs can be spun-off to great effect, with their success almost guaranteed.
Here are some of our favourite collaborations between car makers and fashion brands.
No comments:
Post a Comment