Ertugrul Ghazi Urdu | Episode 42| Season 4.

Through a shared set of religious beliefs and customs, people connect with the hit Turkish drama in deep and personal ways.
At first, Lubna Shahid, who works for a private bank in Karachi, was not in the least interested in Dirilis (Resurrection) Ertugrul, the immensely popular Turkish drama series. A friend had recommended the show but Shahid thought it would be just another romantic soap opera.  

Then she heard Pakistan’s Prime Minister Imran Khan insisting in a video that everyone must watch the series and she finally decided to log in to Netflix to see what the fuss was about.
“The first episode was a bit slow. But then I don’t know what happened and I was completely bowled over. Some nights I would go through ten episodes in one sitting and in the morning my eyes would hurt when I get up for work,” she told TRT World. 
The series, based on the life and times of the 13th-century Muslim Oghuz Turk leader, Ertugrul, has taken Pakistan by storm. 

Ertugrul was the father of Osman, the founder of the Ottoman dynasty, which ruled a large part of the world for 600 years. 
First launched in 2014, the lengthy five-season series produced by Turkish Radio and Television (TRT) has already hit the screen in 60 countries. Many people like Shahid are watching it on Netflix where it has been available for more than a year. 
Late last month, state broadcaster Pakistan Television (PTV) started airing the show with Urdu dubbing under an arrangement with TRT, making it accessible to a far greater audience and igniting public interest. 
Since then, Ertugrul’s military conquests, family dilemmas and religious convictions have become all the rage on social media. People are sharing memes and the dialogues have become a part of Pakistan’s cultural lexicon.